Getting a good rank on Google is the goal of any search engine optimization campaign. You probably have a very long list if you have taken the time to find the best keywords that match the content on your site. A single web page, however, should not be optimized for more than one keyword. That keyword, of course, can consist of a number of words, for example ‘buy cost inexpensive party shoes’. It’s quite better if the web page is highly relevant to one keyword as compared to a lot of search phrases.