Your website needs to get some traffic in order to get the visibility it needs. This could be achieved through search engine optimisation. One such website that can be of great use to more traffic is LinkedIn. The anchor text has to be used in such a way that it provides the link from LinkedIn profile to your website. You would gain substantially in terms of back links and also search engines like Google check the anchor text while ranking sites. Therefore it is important to be creative about the key words and not merely use the common phrases.